Analytics and creativity must come together for clients to make the most of big data said Pete Markey, chief marketing officer of RSA Insurance, at Media 360.
Santander's brand boss claims that not only did the banking sector have all the data at hand to foresee the banking crisis of 2008, but that it could have avoided it.
7 June 2013: Beattie McGuinness Bungay, 101, Now, McCann and Wieden & Kennedy all land an account each.
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
A look at the performance of Virgin Trains in social media over the past five months.
High-street travel agents have been hit hard by online research and booking, writes Jane Bainbridge.
Marketing's unique weekly analysis of advertisement recall in association with TNS.
Britain's national "brand" perception has improved in the wake of the London 2012 Olympics, according to a study commissioned by tourism body VisitBritain.
We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
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