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Brand of the Year 2011 shortlist

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.

Everything Everywhere boss labels brand name 'silly'

Olaf Swantee, Everything Everywhere's new chief executive, has labelled the Everything Everywhere brand, which was formed out of the merger of T-mobile and Orange as "silly", but the company has no plans to ditch it.

New business leagues (21 October 2011)

Rainey Kelly Campbell Roalfe/Y&R stays on top of the Creative League following its capture of the Vodafone account in August.

CMOs fail to cope with real-time brand conversations, says IBM

The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM.

Gap between advertised and actual broadband speeds widens

The gap between advertised broadband speeds and actual broadband speeds has grown by 8% to 8.2Mbit/s in the past six months, while the investigation into the use of the phrases "up to" and "unlimited" rolls on.

T-Mobile and O2 top customer satisfaction ranking

T-Mobile and O2 have the highest customer satisfaction levels for mobile customer service, according to new research that ranks mobile and pay-TV operators' customer service satisfaction higher than landline and broadband operators.

'Misleading' TalkTalk TV ad banned by ASA

A TV ad claiming that consumers could save "over £140" if they switched to TalkTalk's Essentials broadband and phone package, has been banned by the Advertising Standards Authority (ASA) after rival telecoms firm BT complained that it was misleading.

Skype axes marketing chief before Microsoft takeover

Skype, the internet telephony provider, has unceremoniously booted out chief marketing officer Doug Bewsher and seven other executives ahead of its £8.5bn (£5.2bn) takeover by Microsoft.

O2 criticises 4G auction as 'state aid'

Mobile operator O2 has vehemently opposed some of the terms of Ofcom's proposals to free up spectrum for 4G services, arguing they are "illegal under EU law" because they constitute up to £1bn in state aid.

Sector Insight: Fixed-line telecoms

Landline use is declining, but the operators are shoring up their position by offering bundled phone, web and TV services.


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