Sector Insight: Fixed-line telecoms
20 May 2011 | by Jane Bainbridge
Landline use is declining, but the operators are shoring up their position by offering bundled phone, web and TV services.
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Brand Barometer: Social media performance of O2
05 Oct 2012 | by Staff
A look at the performance of O2 in social media over the past four months.
Adwatch (9 March) - Top 20 Recall: Is the new British Gas ad switched on?
09 Mar 2011 | by Craig Mawdsley, Joint planning director, Abbott Mead Vickers BBDO
Feelgood ad launching energy company's offer of Nectar points is a tactical triumph.
Radio: Using modal targeting to boost brand usage
16 Sep 2010 | by Radio Advertising Bureau
CASE STUDY - 118 24 7: Awareness of the generic 118 number was high among consumers but there was a necessity to 'punch through' with the 24 7 part.
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