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ICO: 'Consumers are not interested in privacy'

Dave Evans, a manager at the Information Commissioner's Office (ICO), believes consumers only become interested in privacy when brands misuse data.

Almost half of UK consumers check work emails in bed

Almost half of 16- to 34-year-olds check their work emails in bed, according to research from the Future Foundation.

Is there an algorithm for creativity?

Algorithms that mine our data are said to know more about us than we know ourselves. Nicola Kemp asks what the implications of this might be for brands

Smartphones now dominate teens' internet usage, says report

One in four teenagers are "cell-mostly" internet users, who say they mostly go online using their phone, challenging marketers' assumption that the mobile is consumers' "second screen".

New mothers dramatically increase digital media usage

Women's use of digital devices increase dramatically when they become a new mothers, according to a report by BabyCentre.

Google brand 'almost solely' drives bump in LG's mobile market share

Google's powerful brand has helped LG regain a foothold in the UK mobile market on the back of sales of the Google-branded Nexus 4 phone, according to Kantar.

What marketers can learn from Hollywood

The art of quantitative prediction is reshaping business, government and even Hollywood. Data-based decision-making is on the rise all around us.

Three lessons from this year's ISBA conference

Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.

Brand Barometer: Three's latest viral campaign reviewed

Social video expert Unruly evaluates the latest Three viral campaign, with "ones to watch" from Sol, Oreo and Pringles.

Samsung chief presides over $20bn boost in brand value

Kwon Oh-Hyun of Samsung is 2012's most successful brand building chief executive after presiding over a $20bn increase in brand value, according to Brand Finance.

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