Public View - The Sun '40 year work' by Glue London
14 Dec 2009
LONDON - Was the public impressed by the latest ad for The Sun, parodying ads for Apple's iPhone?
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View the full versions of the agency new business leagues published in Campaign magazine last year.
LONDON - Was the public impressed by the latest ad for The Sun, parodying ads for Apple's iPhone?
LONDON - Participation among Londoners in the National Readership Survey has increased by 46% over the past four years, aided by a £25 voucher scheme, but figures show it is flat over the past two.
LONDON - The Daily Telegraph and The Independent were the only daily national newspapers to suffer double-digit year-on-year declines in readership, according to the latest National Readership Survey.
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
Yesterday's Bellwether Report, which analyses confidence in marketing budgets for the third quarter of 2009, provided glimmers of hope for a media industry that has endured a battering over the past 12 months.
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.
After ten years of Big Brother, can C4 transform itself, Ian Darby asks.
LONDON - The Financial Times enjoyed the biggest average readership increase (14%) of any national newspaper in the 12 months to the end of June, according to the latest National Readership Survey, but a lacklustre performance by The Daily Telegraph led to questions about the relevancy of NRS data.