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Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
With growth of £234m in two years, the industry is in rude health, as brands release the opportunity to talk directly to consumers in a compelling editorial environment across various media.
Gordon Ramsay's commercial prospects are likely not be affected by recent allegations that the chef has been cheating on his wife according to members of the public interviewed in the latest Brand Republic video -- watch it now.
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.
The launch episode of the new series of 'X-Factor', which saw Girls Aloud singer Cheryl Cole make her debut as a judge, pulled in a record 10.2m viewers but are the public still interested in other reality shows?
A leading Tory has attacked lads' mags for encouraging irresponsible behaviour among young men and promoting a negative image of women but what do the public think about the likes of Nuts and Zoo? Here you can see a short video on the public's opinions of lads' mags.
Pamela Anderson entered the Big Brother house in Australia last week to boost the show's ailing ratings but which celebrity would the public like to see in the UK show? Here you can see a short video on which celebrity the public think would make an entertaining housemate.
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