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How adding direct mail to the media plan helped Boots launch a new cosmetic.
Blogging has recently gained recognition as a marketing tool. However, there is still some confusion around a complementary, equally useful technology called rich site summary, or RSS. Fergus Burns, of Nooked, explains.
How would you rate your agency (or client) on a 100-point scale? Global relationship management company APRAIS have released five years' worth of data on client-agency relationships.
What does it take to understand and effectively reach "C-Level" executives - CEOs, CFOs, CIOs and CMOs? Carl Anderson of Doremus gives a perspective on marketing to this elite group.
This report, from Breakthroo, examines the collision between TV and broadband video and makes sense of the surrounding issues.
Still drinks and nectars are setting the pace, according to leading beverage industry analysts Canadean, in their Global Soft Drinks Round-Up.
How will broadband affect the relationship between company and customer? Laurent Ezekiel, Client Services Director at Wheel, discusses.
Buzz is what makes the world go round, according to Richard Laermer. This new book, published by Bloomberg Press and distributed in the UK by Kogan Page, shows small businesses how to generate PR without the need of an agency or PR professional.
Should pharmaceutical companies re-evaluate their consumer marketing strategies?
UK companies looking to enter the US market do not have to go it alone. Bob McCarthy takes a light-hearted look at the benefits of co-branding.
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