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The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.
British consumers who have lived through three years and three days of the coalition government increasingly feel they are in it alone, according to trends and insight company Future Foundation.
The search for this year's top brands in social media has begun as Social Brands 100 opens today for nominations in what will be the biggest year yet for the bench ranking report.
Britain's national "brand" perception has improved in the wake of the London 2012 Olympics, according to a study commissioned by tourism body VisitBritain.
One in 10 UK-based consumers believe that Facebook is adversely affecting their health, according to new research.
The Independent's circulation has fallen by over a third in the past 12 months, while the Financial Times, Guardian and Daily Telegraph managed slight month-on-month circulation increases in December.
We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
The relaxation of the broadcasting code is starting to boost the coffers of UK radio, with revenues for sponsorship and promotions up 8.1% in 2012, according to new figures from the Radio Advertising Bureau (RAB).
The Mail, Express and Guardian fought against the ebbing newspaper market in November, but the Financial Times lost 3.9% of its circulation, according to the latest newspaper ABCs.
The Labour Party is to consider a further clampdown on junk food and alcohol advertising during the policy review that will shape its manifesto for the 2015 general election.
