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Healthy eaters are 28% more likely than the average British adult to be in the AB social grade, writes Alice Dunn, marketing executive, Kantar Media.
Irn Bru-maker AG Barr, which is in merger talks with its bigger rival Britvic, has reported an 8% drop in pre-tax profits to £14.9m, but insists the its three core brands, Irn Bru, Tizer and Rubicon, have maintained "strong" market positions.
A look at the performance of Sainsbury's in social media over the past four months.
The Government has rejected demands by MPs for a French-style ban on TV commercials and new curbs on cinema ads for alcohol.
A look at the performance of Coors Light in social media over the past four months.
A look at the performance of Coors Light in social media over the past four months.
Brands are battling bargain-hunters and a general decline in drinking
Thorntons is set to unveil a new brand identity next year after the troubled chocolate maker unveiled a steep drop in annual profits, which plunged 79% from £4.3m to £0.9m.
Brands are focusing on new formats and flavours to fight own-label dominance
Waitrose has revealed that Londoners now account for one in five of its online grocery orders after it started to deliver within the M25, following the end of a non-compete agreement with Ocado.
