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Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.

Helen Edwards: research industry guilty of hyping dubious data

23 Jan 2013 | by Helen Edwards

The food industry is fair game for critics on issues such as food waste, but researchers and consumers are not subject to the same level of scrutiny.

Brand barometer: Social media performance of Starbucks

09 Mar 2012 | by Gemma Charles, Public Affairs Editor, Marketing

A look at the performance of Starbucks in social media over the past four months.

Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

Brands that ask themselves 'why' they are in business rather than 'what' they are in business for experience higher financial growth and increased equity value, writes Anastasia Kourovskaia, vice president EMEA, Millward Brown Optimor.

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