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The "over-50s" is an outdated marketing term, with behavioural characteristics now transcending age, writes Alison Meredith, executive planning director, Watson Phillips Norman.
The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM.
101 moves up to 9th place in the creative league after winning the French Connection account
Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media.
With every year that passes, old age becomes less of a victimhood and more of an opportunity. This has the potential to radicalise brand-consumer relations in the most aged consumer societies and invites us to seriously review traditional conceptions of how to engage older consumers.
Some worry that the success of luxury brands in emerging markets is unsustainable. Talking to local consumers suggests that the good times still have a long way to roll.
On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat.
Latest in the series of 'need glasses'-gag ads takes an unusually action-packed turn.
UK consumers have spent a massive £300bn shopping online in the 11 years the IMRG Capgemini e-Retail Sales Index has been running.
Marks & Spencer has reported an 11% lift in pre-tax profits for its full trading year after a concerted marketing drive helped lift sales in food and clothing.
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