Brand Barometer: Social media performance of Compare The Market
07 Sep 2012 | by Staff
A look at the performance of Compare The Market in social media over the past four months.
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Time Inc and Toyota trial content-tailored ad model
21 Nov 2012 | by Ben Bold
Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model that places ads across its titles according to the readership of individual stories and articles.
New business leagues (17 August 2012)
16 Aug 2012
Mcgarrybowen kicks off its rebrand by winning the £25m Honda account, while Bartle Bogle Hegarty enters the league with its capture of the £12m RAC business.
Majority of UK consumers 'cannot name Olympic sponsors'
25 Jul 2012 | by Matthew Chapman
More than half the UK population cannot confidently name a single Olympic sponsor, despite the hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third City.
Among China consumers, Apple and Samsung vie for number one
06 Jul 2012 | by Jenny Chan
Among China consumers, Apple is the number one brand in the mainland, while Samsung has aced out Apple in Hong Kong, according to the Campaign Asia-Pacific 2012 Asia's Top 1000 Brands report, the biggest and most influential survey of brands in the region.
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
The brand highlights its strong heritage as an auto innovator while promoting its latest cars.
Brand barometer: Social media performance of Mercedes-Benz
24 Feb 2012 | by Gemma Charles
A look at the performance of Mercedes-Benz in social media over the past four months.
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