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The country will enter another a recession as a result of plunging consumer confidence, the GfK NOP Consumer Confidence Index suggests.
The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM.
The squeeze on consumer spending, higher vehicle running costs and changing buying strategies are proving tough for car retailers, writes Jane Bainbridge.
Insight about the relationship between car and driver taps into deeper themes.
The valuation of many of the world's biggest brands, including Microsoft, HSBC and Santander, has tumbled as a result of recent economic events, according to a report by brand valuation specialists Brand Finance.
Apple, Sony and Marks & Spencer have been voted the top three brands that best represent life in the UK today, according to a survey by research agency BritainThinks.
The consistent evolution of and creative dedication to the meerkat idea is inspiring.
The windscreen repair brand succeeds with its 'does what it says on the tin' ad approach.
Hybrid ad starring Kylie adds a touch of glamour to portrayal of a quality driving experience.
Facebook was the most searched-for online brand of 2010, according to research published today by Experian Hitwise.
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