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Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

21 Feb 2013 | by Jonathan Fraser, Head of planning, Holler

Adwatch: Marketing's unique weekly analysis of ad recall in association with TNS.

Brand Barometer: Social media performance of Compare The Market

07 Sep 2012 | by Staff

A look at the performance of Compare The Market in social media over the past four months.

Adwatch (May 2) Top 20 recall: Audi

02 May 2012 | by Jamie Maker, director, Brave

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Brand barometer: Social media performance of Mercedes-Benz

24 Feb 2012 | by Gemma Charles

A look at the performance of Mercedes-Benz in social media over the past four months.

Sector Insight: Car retail

05 Oct 2011 | by Jane Bainbridge

The squeeze on consumer spending, higher vehicle running costs and changing buying strategies are proving tough for car retailers, writes Jane Bainbridge.

Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep

21 Sep 2011 | by Rachel Barrie, director of strategy, Fallon

Insight about the relationship between car and driver taps into deeper themes.

Adwatch (Aug 10) - Meerkat toys a hit with audience

10 Aug 2011 | by Jon Tipple, Head of planning, McCann London

The consistent evolution of and creative dedication to the meerkat idea is inspiring.

Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?

15 Jun 2011 | by Glyn Britton, Strategy director, Albion

The windscreen repair brand succeeds with its 'does what it says on the tin' ad approach.

Adwatch (30 March) - Top 20 recall: Is the new Lexus ad making a big noise?

30 Mar 2011 | by Tony Quinn, Head of planning, JWT London

Hybrid ad starring Kylie adds a touch of glamour to portrayal of a quality driving experience.

Sector Insight: Car and Van Hire

26 May 2010 | by Jane Bainbridge

Any growth in the value of this sector is the result of increased prices as overall volume decreases.

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