to remove filtersPlatinum Foxes - the irresistible rise of global agelessness
22 Aug 2011 | by Dominic Harrison, Head of Global Trends
With every year that passes, old age becomes less of a victimhood and more of an opportunity. This has the potential to radicalise brand-consumer relations in the most aged consumer societies and invites us to seriously review traditional conceptions of how to engage older consumers.
