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Latest insight from Kantar Media's Premier TGI study, of the most upmarket and affluent British adults, reveals that tapping into ethical consumers can reap enormous rewards for marketers.
With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
Marketing's unique weekly analysis of ad recall in association with TNS.
A look at the performance of Dove Men+Care in social media over the past four months.
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
Which brand do you think has performed best over the last 12 months?
Consumers are determined to spend as little as necessary on cleaning products
Unilever is launching a novel marketing initiative that will involve families reducing their food bills and household rubbish, with the findings being fed into Unilever's future marketing plans.
