FT's digital readership rises 27% and ad growth returns
26 Jul 2010 | by Arif Durrani
Pearson, owner of the Financial Times, has reported a strong first half for 2010, with and a return to advertising growth for its business newspaper.
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BP in £60m advertising blitz following oil spill
02 Sep 2010 | by Arif Durrani
BP more than tripled its advertising budget in the three months after the Deepwater Horizon oil spill in the Gulf of Mexico, as the energy giant looked to combat negative publicity and rising public anger in the US.
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