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As its share price slumps and profits fall, how has Apple fared across social media?
With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.
Smart wearable technologies have the potential to change the way we look at the world, but will they have a positive effect on consumers' lives or simply increase alienation, Dhrubo Paul asks.
Marketing's unique weekly analysis of ad recall in association with TNS.
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
A look at the performance of Starbucks in social media over the past four months.
Social video expert Unruly evaluates the latest Three viral campaign, with "ones to watch" from Sol, Oreo and Pringles.
A device developed for brain-damaged patients could have a big impact on how we interact with the virtual world, Jeremy Lee writes.
A look at the performance of Weight Watchers in social media over the past four months.
One gripe with digital is that, unlike a book or vinyl, it's not a tactile medium. Well, that may be about to change, Jeremy Lee says.
