The television advertising market is expected to have grown by around 2% in 2011, with the biggest year-on-year rise achieved by Channel 5, while Channel 4 is expected to have performed the worst on a like-for-like basis.
21 Dec 2011
| by Ariel Geifman
The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.
Richard Desmond's Channel 5 is set to record a 27% lift in advertising revenue in 2011, despite tough trading conditions, completing a strong first year for commercial director Nick Bampton and his team.
Facebook's profits have doubled in 2011 and are set to hit $1bn (£645m) for the full year, as the social network nears its long-awaited stock market debut.
MySpace is continuing to slump, falling out the UK's top ten most visited social networking sites for the first time ever, according to research from Experian Hitwise.
14 Dec 2011
| by Gavin Sugden and Tom Cross
UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden, director, and Tom Cross, senior research executive at Ipsos MediaCT.
Media agency PHD has scooped Marketing's inaugural Agency of the Year Grand Prix.
13 Dec 2011
| by Anne Collins
Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown.
Little Mix's victory in 'The X Factor' final helped the show bow out with a peak audience of 15.27 million viewers last night, four million viewers down on 2010.
The Sunday Times and The Independent on Sunday performed the best out of the national Sunday papers on a month-on-month measure, according to the November ABC figures.