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Sector Insight: Sports clothing and footwear

01 Dec 2011 | by Jane Bainbridge

The proliferation of discount retailers, both on the high street and online, has helped this sector hold up well during the downturn.

Sector Insight: watches and jewellery

23 Nov 2011 | by Jane Bainbridge

The economic downturn and factors such as the falling marriage rate and the rise of mobiles are affecti ng watch and jewellery sales.

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.

Debenhams promises renewed focus on marketing

20 Oct 2011 | by John Reynolds

Debenhams promised to offer its customers a more joined-up approach to marketing and revealed plans to open a number of new shops, as it reported a 8.6% rise in pre-tax profits to £160.3m in the 53 weeks ending 3 September.

Think BR: Why Adidas will miss the mark with third agers

13 Oct 2011 | by Alison Meredith

The "over-50s" is an outdated marketing term, with behavioural characteristics now transcending age, writes Alison Meredith, executive planning director, Watson Phillips Norman.

CMOs fail to cope with real-time brand conversations, says IBM

11 Oct 2011 | by Matthew Chapman

The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM.

New business leagues (7 October 2011)

07 Oct 2011

101 moves up to 9th place in the creative league after winning the French Connection account

Britain's reality TV addicts

25 Aug 2011 | by Ashley Underwood

Female reality TV fans are twice as likely as the average woman aged 15-34 to be influenced by celebrities in their purchase decisions, writes Ashley Underwood, senior strategy executive at Kantar Media.

Platinum Foxes - the irresistible rise of global agelessness

22 Aug 2011 | by Dominic Harrison, Head of Global Trends

With every year that passes, old age becomes less of a victimhood and more of an opportunity. This has the potential to radicalise brand-consumer relations in the most aged consumer societies and invites us to seriously review traditional conceptions of how to engage older consumers.

Luxury BRIC by BRIC: the most unstoppable market in the world?

22 Aug 2011 | by James Murphy

Some worry that the success of luxury brands in emerging markets is unsustainable. Talking to local consumers suggests that the good times still have a long way to roll.

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