Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.
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Think BR: Customer loyalty in 2011
25 Nov 2011 | by Simon Atkinson
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson, assistant chief executive, Ipsos MORI.
Think BR: Why Adidas will miss the mark with third agers
13 Oct 2011 | by Alison Meredith
The "over-50s" is an outdated marketing term, with behavioural characteristics now transcending age, writes Alison Meredith, executive planning director, Watson Phillips Norman.
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM.
Consumers consider brands' ethics when shopping, according to survey
28 Jul 2011 | by Gemma Charles
Consumers are increasingly taking into account brands' ethical records when it comes to making buying decisions, according to a new survey.
Royal Wedding plumps up M&S sales
13 Jul 2011 | by Sara Kimberley
The Royal Wedding helped Marks & Spencer boost its profits, with the retailer posting a 2.7% increase in total UK sales in the past 12 weeks.
Adwatch (June 29): Moonpig.com delivers its message
29 Jun 2011 | by Mark Orbine, Creative director, VCCP
Simple but effective, the ad taps into rich emotional territory in a modern way.
B&Q's profits boosted by warm weather
02 Jun 2011 | by John Reynolds
B&Q owner Kingfisher's profits have been boosted by the warmer weather, but the DIY specialist has warned of a tough year ahead.
Apple usurps Google as most valuable global brand
09 May 2011 | by Ed Owen
Apple has leapfrogged Google and IBM to become the world's most valuable brand, according to Millward Brown.
Wedding fever helps to restore royal brand, says survey
27 Apr 2011 | by Nicola Clark
The forthcoming royal nuptials could usher in a new era of popularity for the royal family, according to research from JWT London.
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