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Agency booking and measurement services Donovan Data Systems (DDS) and its main rival MediaBank, are to combine to form MediaOcean in a $1.5bn (£966m) merger to create a "single, neutral and universal operating system (OS) for advertising technology."
More than a third (36.3%) of UK marketers would not have gone to university today because of the escalating costs of tuition fees, according to research published by recruitment firm EMR.
US-based advertising services company DG FastChannel has agreed to a $517m (£319.5m) price tag for New York-based digital advertising technology firm MediaMind Technologies, formerly known as Eyeblaster.
Global advertising revenues will grow by 5.2% to $428.4bn (£265.6bn) in 2011, according to MagnaGlobal, a division of IPG's Mediabrands.
Business advertising is seen as more relevant and generates higher opinions of a brand when shown on a B2B site, writes Michael Toedman, managing director international, BBN Networks.
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