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In an economic downturn, supermarket shoppers want competitive prices and quality, however the new battleground is in providing a sense of society and enjoyment, writes Stewart Easterbrook, CEO, Starcom MediaVest Group UK.
UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden, director, and Tom Cross, senior research executive at Ipsos MediaCT.
New technologies are giving non-media brands the opportunity to move into more traditional TV territory, writes Andy Bryant, director of creative, Red Bee Media.
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson, assistant chief executive, Ipsos MORI.
The "over-50s" is an outdated marketing term, with behavioural characteristics now transcending age, writes Alison Meredith, executive planning director, Watson Phillips Norman.
Client concepts are often overlooked but with a bit of care they can make all the difference, writes Jonathan Weeks, director at Ipsos MORI.
Understanding the importance of gender as a marketing tool could give brands a significant advantage, write Charlie Skinner, client director at Brand Potential, and Matt Taylor, head of innovation at Future Foundation.
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