Sector Insight: Fragrances
07 Dec 2011 | by Jane Bainbridge
Fragrances have bucked the trend during the economic downturn with healthy sales, which peak during the season of giving.
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The department-store chain has proved that 'sweet' really works with emotive ad.
Fragrances have bucked the trend during the economic downturn with healthy sales, which peak during the season of giving.
The discount supermarket's campaign has given it a warm, human face for the first time.
The proliferation of discount retailers, both on the high street and online, has helped this sector hold up well during the downturn.
Ad promoting 'pointless' plastic cheese melter is unfunny and badly edited.
The economic downturn and factors such as the falling marriage rate and the rise of mobiles are affecti ng watch and jewellery sales.
Bodycare and hair-removal products remain strong areas of interest for women who want to improve their appearance.
Ad promoting health-food and supplements chain's loyalty card inspires 'handout dread'.
Ad misses the chance to highlight an interesting initiative more effectively.
The consumer computer market is in robust health, with 40% of homes owning two or more tablets, lap tops or desktop machines.