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Tapping into New Year's resolutions

28 Dec 2011 | by Alice Dunn

With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media.

Consumers shun Black Friday and Cyber Monday as retail gimmicks

22 Dec 2011 | by Mark Ursell

Retailers planning to exploit Black Friday or Cyber Monday next year should tread carefully, writes Mark Ursell, CEO, Tpoll.

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.

Think BR: Supermarket shoppers get emotional this Christmas

15 Dec 2011 | by Stewart Easterbrook

In an economic downturn, supermarket shoppers want competitive prices and quality, however the new battleground is in providing a sense of society and enjoyment, writes Stewart Easterbrook, CEO, Starcom MediaVest Group UK.

Think BR: The changing face of media consumption

14 Dec 2011 | by Gavin Sugden and Tom Cross

UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden, director, and Tom Cross, senior research executive at Ipsos MediaCT.

Capitalising your brand

13 Dec 2011 | by Anne Collins

Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown.

Meaningful brands at Christmas

12 Dec 2011 | by MPG Media Contacts

While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts.

X Factor climaxes with 15.3 million viewers

12 Dec 2011 | by Maisie McCabe

Little Mix's victory in 'The X Factor' final helped the show bow out with a peak audience of 15.27 million viewers last night, four million viewers down on 2010.

The high street is dead, long live the high street

08 Dec 2011 | by Lucy Fligelstone

Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing.

Chiles and Bleakley leave Daybreak with 800,000 viewers

06 Dec 2011 | by Maisie McCabe

Adrian Chiles and Christine Bleakley's final outing as presenters of 'Daybreak', the ITV1 morning show that launched to great fanfare last year, was watched by an average of 800,000 viewers yesterday morning.

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