23 Dec 2010
| by Ed Owen
In the last trading days before Christmas, John Lewis has seen an increase in sales of 4.3% compared to last year, despite the ongoing poor weather.
Christmas Day, a day traditionally absolved from the excessive seasonal spending, could see consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).
20 Dec 2010
| by YouGov
Brands need to be increasingly savvy if they are to capitalise on opportunities to connect with Britons during their leisure time, research from YouGov reveals.
14 Dec 2010
| by Ed Owen
One in five online shoppers would follow brands in social media in return for special deals, according to new research.
10 Dec 2010
| by Ed Owen
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
Sainsbury's and Tesco were standout performers across the grocery retail sector in November as seasonal shopping and value promotions boosted performance, according to two sets of retail data.
08 Dec 2010
| by Richard Morris
How men's purchasing decisions change as they progress through different stages in life and the importance of their 'involvement' in those decisions is revealed in data from Carat's CCS study.
03 Dec 2010
| by Ed Owen
Marketing strategies for the New Year may need to be adapted as consumers face a £2.3bn squeeze on discretionary spend when the new headline VAT rate of 20% comes in on 4 January.
02 Dec 2010
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?
02 Dec 2010
| by Ed Owen
Budget airlines and other sectors may need to watch their step after the Office of Fair Trading (OFT) issued new guidelines about misleading consumers with confusing pricing.