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Don't knock The X Factor, it's a force for good

24 Dec 2010 | by Pulse @ McCann London

With X Factor's Matt Cardle sitting atop the UK charts, and the show clearly TV's stand out programme of 2010, McCann Pulse reveals the 'X Factor attitude' that characterises its legion of viewers.

Facebook video traffic surpasses Yahoo!

23 Dec 2010 | by Ed Owen

Facebook now drives more online traffic to video than search engine Yahoo!, according to new research from online video resource Brightcove and TubeMogul.

Vince Cable is slammed in social media

23 Dec 2010 | by Sarah Shearman

Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative, according to analysis from social media monitoring agency Brandwatch.

Silver surfers get social

22 Dec 2010 | by UM London

Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found.

Sport, movies and the pub: how we spend our leisure time

20 Dec 2010 | by YouGov

Brands need to be increasingly savvy if they are to capitalise on opportunities to connect with Britons during their leisure time, research from YouGov reveals.

Is advertising a key Christmas ingredient?

17 Dec 2010 | by Keith Glasspoole

Fifty five percent of UK adults agree that Christmas ads help set the mood for the festive season, new research from Ipsos ASI reveals.

Social networkers most influential in driving brand awareness

17 Dec 2010 | by Katherine Levy

Online social "connectors", people who share opinions with their social network, have been found to trigger the most online brand impressions in Europe.

The new era of brand building

15 Dec 2010 | by Gary Moss

The state of brand trust in Britain is at a low ebb, with just 10% of people saying they trust brands as much as they used to, according to new figures from Brand Vista.

A UK snapshot: Digital is dead. Long live Digital

13 Dec 2010 | by Amali de Alwis and Simon Wood

Brands make up less than 5% of the 'friends' of UK social networkers, with consumers more likely to be a 'friend' if they get a direct benefit, according to the findings of TNS' Digital Life study.

How are real mums' online tastes evolving?

10 Dec 2010 | by Julie Forey

Online mums are unafraid to try out new technology to help them juggle their busy lives, according to new research from Microsoft Advertising's research, data and analytics team.

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