Sector insight: Dog and cat food
23 Jun 2010 | by Jain Bainbridge
Cash-strapped pet-owners appear more inclined to splash out on food for their furry friends than costly meals for their families.
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The Newspaper Marketing Agency has identified the top 10 newspaper ads of the first quarter of 2010, ranked for the first time in terms of motivation and involvement metrics.
Cash-strapped pet-owners appear more inclined to splash out on food for their furry friends than costly meals for their families.
The UK pensions industry has been rocked by the recession, but a significant potential market remains to be tapped.
The value of the sector continues to increase on the back of escalating production costs, but overall volu mes are flat.
This mature, saturated market remains almost static, despite growth in sub-sectors such as antibacterial liquid soaps.
Any growth in the value of this sector is the result of increased prices as overall volume decreases.
Fast-food outlets have performed well during the recession because consumers view their offering as an 'affordable treat.'
The latest BrandZ list of the top 100 global brands shows that established names have bucked the downturn and continue to outperform the stock market.