Click 
to remove filters
Women remain ready to tune in to the latest series of ITV1's 'The X Factor', while men interviewed in the latest BR video said they were bored, but both sexes agreed they would definitely not be arranging their Saturday night around it.
This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.
Brands must work harder than ever to stand out in stores, so sales and merchandising skills are in high demand. This opportunity, however, is tempered by a downturn in NPD.
Making your research budget stretch further in a recession is easier said than done, but by following a few simple tips, you can make your investment work harder and even enhance the insights gained.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us