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LONDON - Participation among Londoners in the National Readership Survey has increased by 46% over the past four years, aided by a £25 voucher scheme, but figures show it is flat over the past two.
LONDON - ZenithOptimedia is predicting global ad markets will increase 0.9% in 2010 to almost $448bn (£274bn) and expects ad expenditure to show steady improvement over the next three years, with growth of nearly 5% by 2012.
LONDON - The Daily Telegraph and The Independent were the only daily national newspapers to suffer double-digit year-on-year declines in readership, according to the latest National Readership Survey.
LONDON - Companies are still cutting their marketing budgets after two years, but the rate of decline has slowed and executives' confidence in their financial prospects has turned very positive, according to the third quarter IPA Bellwether Report.
LONDON - The Financial Times enjoyed the biggest average readership increase (14%) of any national newspaper in the 12 months to the end of June, according to the latest National Readership Survey, but a lacklustre performance by The Daily Telegraph led to questions about the relevancy of NRS data.
NEW YORK - Magna, the media trading division of Interpublic's Mediabrands media unit, has predicted that US ad revenues will decline by 14 per cent this year.
LONDON - The IPA's Q2 Bellwether report shows that the rate at which marketing spend is declining has slowed for the second quarter in a row.
LONDON - The latest quarterly Bellwether report says business confidence is improving, with marketing budgets falling at a slower pace than the previous quarter.
LONDON - The rate of decline in marketing spend has eased with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of last year, according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).
LONDON - Free newspapers continue to attract new readers, according to the latest National Readership Survey data, led by Associated-owned newspapers London Lite and Metro, which registered year-on-year readership leaps of more than 20%.
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