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New business leagues 2009

31 Dec 2009

View the full versions of the agency new business leagues published in Campaign magazine last year.

Public View - The Sun '40 year work' by Glue London

14 Dec 2009

LONDON - Was the public impressed by the latest ad for The Sun, parodying ads for Apple's iPhone?

NRS claims increased response from Londoners

10 Dec 2009 | by Daniel Farey-Jones

LONDON - Participation among Londoners in the National Readership Survey has increased by 46% over the past four years, aided by a £25 voucher scheme, but figures show it is flat over the past two.

ZenithOptimedia predicts global ad spend to grow in 2010

08 Dec 2009 | by Jacquie Bowser

LONDON - ZenithOptimedia is predicting global ad markets will increase 0.9% in 2010 to almost $448bn (£274bn) and expects ad expenditure to show steady improvement over the next three years, with growth of nearly 5% by 2012.

NRS September 2009: Telegraph and Indy shed more readers

27 Nov 2009 | by John Reynolds

LONDON - The Daily Telegraph and The Independent were the only daily national newspapers to suffer double-digit year-on-year declines in readership, according to the latest National Readership Survey.

Digital Agency League Table 2009

22 Oct 2009 | by Becky Charles

While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.

Risk management and contingency planning will stay

13 Oct 2009 | by Steve Barrett

Yesterday's Bellwether Report, which analyses confidence in marketing budgets for the third quarter of 2009, provided glimmers of hope for a media industry that has endured a battering over the past 12 months.

Bellwether shows cuts slowing as companies adopt positive outlook

12 Oct 2009 | by Daniel Farey-Jones

LONDON - Companies are still cutting their marketing budgets after two years, but the rate of decline has slowed and executives' confidence in their financial prospects has turned very positive, according to the third quarter IPA Bellwether Report.

Sponsorship Agency League Table 2009

07 Oct 2009 | by Ed Kemp

The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.

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