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'Big Brother' is back for a ninth series and has already caused controversy with the aggressive actions of one of the housemates, but how many people are watching the show? Here you can see a short video on what the public think about 'Big Brother', whether people are watching it or steering clear.
LONDON - The worldwide controversy surrounding this year's Olympic Torch Relay to Beijing has somewhat overshadowed the longstanding positive perception of the Games, and the boost it received when London won the 2012 bid. But however unsavoury the images from the various legs of the Relay, including...
Honda's live skydiving ad attracted a lot of media coverage but what did viewers really think about it? Here you can see a short video on the public's reaction, if they watched it, and whether they would like to see more live ads in the future.
Using TV and online combined delivers up to 50% increase in positive brand perception, as well as a significant increase in likelihood of purchase, according to the trade bodies Thinkbox and the IAB.
New research from the European Interactive Advertising Association (EIAA) shows that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile.
The UK's leading supermarkets are overwhelmingly the 'greenest' brands in the UK, according to new research revealed today from WPP's Landor Associates, Cohn & Wolfe and Penn, Schoen & Berland Associates (PSB).
Gruesome images of open wounds and blades sticking out of people's bodies are used in the Home Office's £3m anti-knife ad campaign but how effective do the public think it will be? Here you can see a short video on what the public thinks about the new campaign and shock tactics in general.
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