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Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.
The European broadband markets continue to witness strong growth, thanks largely to the deregulatory initiatives across the region and the ongoing shift towards integrated services such as triple or quad play, reports consultancy Frost & Sullivan.
New analysis from Frost & Sullivan on European Mobile Sales Force Automation (SFA) Markets, finds that the market generated €255.5 million in 2007 and estimates this to reach €869.5 million in 2013.
Informa Telecoms & Media's report Mobile Social Networking: Communities and Content on the Move Mobile says new features are attracting larger numbers of users and permitting new business opportunities.
The Mobile Data Association has launched its first UK Mobile Report which provides statistics and analysis on current, historical and seasonal trends in the use of mobile technology.
