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Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.
Google has knocked Microsoft off the top spot to take the crown of the UK's most popular brand for the first time, according to the latest Superbrands survey. Brand Republic took to the streets to ask people which brands are their favourites. Here you can see a short video on their responses and which...
The European broadband markets continue to witness strong growth, thanks largely to the deregulatory initiatives across the region and the ongoing shift towards integrated services such as triple or quad play, reports consultancy Frost & Sullivan.
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
New analysis from Frost & Sullivan on European Mobile Sales Force Automation (SFA) Markets, finds that the market generated €255.5 million in 2007 and estimates this to reach €869.5 million in 2013.
