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Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
The BNP membership leak has provoked a mixed response from people interviewed in the latest Brand Republic video with some saying members should lose their jobs -- watch it now.
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.
Health, environmental and budget concerns have all driven shifts in consumer spending patterns.
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.
Gruesome images of open wounds and blades sticking out of people's bodies are used in the Home Office's £3m anti-knife ad campaign but how effective do the public think it will be? Here you can see a short video on what the public thinks about the new campaign and shock tactics in general.
Consumers are calling on brands, rather than governments, to take responsibility for reducing the impact of climate change, according to a global study by Havas Media. However when Brand Republic took to the streets it found quite a different picture. Here you can see a short video on who the public...
Boris Johnson, the new Mayor of London, has decided to slash advertising budgets for the Greater London Authority, including the Metropolitan Police and Transport for London, to pay for more police on the capital's streets but do the public think this is the right move? Here is a short video on what...
The Government has ordered a £75m advertising campaign in an attempt to tackle the obesity crisis, but how effective do the public think it will be? Here you can see a short video on what people think about the campaign and what they believe is the best way to tackle obesity.
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