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Multi-platform TV - is it what viewers really want?

30 May 2007 | by Vox pop

ITV is making all of its channels available to view live via mobile phone but will anyone be watching? Here you can see a short video on how viewers want to watch television and what they think about TV on the web and mobile phones.

Marketing League Table: Public relations - PR leagues

23 May 2007

PR practitioners always see things in a positive light - it's their job.

As commercial radio trails the BBC we ask what do listeners want to hear?

22 May 2007 | by Vox pop

The BBC achieved its highest ever audience share of 56% in the first quarter of 2007, according to the latest Rajar figures. Commercial radio's share dropped from 43.6% last quarter to 42.1% this quarter, with the biggest declines suffered by small local commercial stations.

When adverts get annoying - when do viewers switch off?

16 May 2007 | by Vox pop

The ASA has revealed the most complained about adverts -- but are they the ones that annoy you the most? Here you can see a short video revealing which adverts make viewers switch off and what they really think about advertising.

Marketing League Table: Contact centres

02 May 2007 | by Amanda Nottage

Outsourcing abroad is slowly giving way to more personal services as contact centres to try to turn around a dire image.

Top contact centre league table

01 May 2007 | by Amanda Nottage

LONDON - Outsourcing abroad is slowly giving way to more personal services as contact centres to try to turn around a dire image.

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