Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
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Forrester Research report explains blogging benefits for marketers
02 Dec 2007 | by Alex Donohue
Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
Biggest brands: Top 20 grocery categories 2007
22 Aug 2007
The soft-drinks category made the biggest splash by developing products that tapped into the nation's health kick.
Biggest brands: Top 20 own-label brands 2007
22 Aug 2007
Major multiples are benefiting from consumers' taste for goods at both ends of the quality and premium spectrum.
Direct marketing league tables detect shift to digital
27 Mar 2007 | by Staff
LONDON - In the past 12 months there has been an acceleration in the shift in focus by direct marketing agencies from mail to digital work, according to Marketing's exclusive league table of direct marketing agencies.
Top 100 online advertisers
21 Mar 2007 | by Gareth Jones
Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend.
Group M forecast: Olympic sponsorship lifts outlook for 2007
26 Jan 2007 | by Adam Smith, GroupM
Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for marketing services is boosted by the Olympic sponsorship which goes live this year.
Online ad spend: Internet establishes itself as a major advertising medium
25 Jan 2007 | by The Internet Advertising Bureau
The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online advertising spend figures for the first half of 2005.
Bellwether points to better future for UK ad industry
25 Jan 2007 | by Philip Smith
The recent falls in television and press advertising spending are bottoming out, according to an unusually upbeat Bellwether Report from the IPA.
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