Many agencies in this sector have pushed beyond the narrow confines of traditional sales promotion activities in recent years, acquiring experiential and digital skills, which have allowed them to provide a more strategic service. Some of these efforts are bearing fruit, with a number of agencies achieving...
The Olympics have forced brands to think harder about how to use sponsorship, with the games offering neither access to athletes for promotional purposes nor in-stadium ad opportunities. Indeed, the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) goes out of its way not...
Cadbury's Fallon-created Dairy Milk ad, featuring a gorilla drumming along to Phil Collins track 'In the air tonight', has been named as one of the most successful campaigns of the year. PG Tips and O2 are also highly rated but are they the adverts the public remember? Here you can see a short video...
Shoppers will spend less offline but more online this Christmas, according to a survey by ComScore, but what do the public think about shopping online? Here you can see a short video on how much shopping consumers plan to do online for Christmas and what they will be buying.
Doctor Who and Kylie are leading the BBC Christmas line-up but will viewers be tuning in? Here you can see a short video on what viewers really want to watch over the Christmas period and what they make of the BBC line-up.
Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.
Visit London is rebranding its global identity for the first time in five years to raise the profile of the city ahead of the 2012 Olympic Games. Here you can see a short video on how the public think London should be promoted and what they think is really important about the capital.
Many brands have enlisted celebrities for their Christmas advertising campaigns, including Antonio Banderas for M&S and the Spice Girls for Tesco, but how effective will they be? Here you can see a short video on what the public thinks about celebrities endorsing brands and whether this really affects...
Saga has launched a social networking site for the over-50s, called Saga Zone, but will many older people make full use of it? Here you can see a short video on the public's views about how age affects people's use of the internet and what the over-50s, in particular, use it for.
Marks & Spencer has been named as the worst offender in terms of packaging recycling in a report but do green issues change shoppers' habits? Here you can see a short video on the public's recycling habits and whether they would choose where to shop based on a supermarket's recycling policy.
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