Should pharmaceutical companies re-evaluate their consumer marketing strategies?
UK companies looking to enter the US market do not have to go it alone. Bob McCarthy takes a light-hearted look at the benefits of co-branding.
What lessons can be learnt from Rajar's recent high-profile case against Kelvin MacKenzie's The Wireless Group, and how do they impact on the media? Charles Whiddington and Mark Lewis, of City law firm Field Fisher Waterhouse, discuss.
Gerry McCusker details some of the world's worst PR disasters in this new book, published by Kogan Page. Read a sample chapter here on Think.
There are major changes going on in the heads of European consumers that will have a significant effect over the next decade, according to Chris Middleton of Sociovision.
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