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Better rewards for hotel loyalty

16 Sep 2004 | by The McKinsey Quarterly

How to stop hotel customers from sleeping around. Article from the McKinsey Quarterly.

Slogans as trademarks: "It does exactly what it says on the tin"

08 Sep 2004 | by James Mitchell

Is it possible to register slogans in the same way you can register other marks, giving you exclusive rights of usage? If so, how do you do it and are there problems in doing so? By intellectual property and technology lawyer James Mitchell.

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