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Will the pensions crisis effect consumer marketing?

19 Oct 2004 | by Dick Stroud

Dick Stroud of 20plus30 marketing asks what effect the pensions crisis will have on consumer marketing.

Excerpt from 'Confessions of an Advertising Man'

01 Oct 2004 | by David Ogilvy

Confessions of an Advertising Man, the standard introduction to advertising, is being reissued by Southbank Publishing with a new foreword by Sir Alan Parker. This seminal business classic distills all the successful Ogilvy concepts, tactics and techniques. Read a sample free of charge here on Think.

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