What's Next?
01 Sep 1999 | by Future Foundation
An exploration of the shifts in consumers' values, aspirations and identity and how they are changing the market place. Research sponsored by First Direct.
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Book review: Advertising
01 Nov 1999 | by Roderick White
A revised edition of a comprehensive, practical and contemporary introduction to the core concepts and practice of advertising.
Customer Relationship Management
01 Jan 1999 | by Institute of Directors
Most businesses agree that customer is king. But most companies can still do more to become customer-focused by anticipating, understanding and responding appropriately to their customers' needs. Book from the Institute of Directors.
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