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ICO: 'Consumers are not interested in privacy'

16 May 2013 | by Matthew Chapman

Dave Evans, a manager at the Information Commissioner's Office (ICO), believes consumers only become interested in privacy when brands misuse data.

Almost half of UK consumers check work emails in bed

14 May 2013 | by Nicola Kemp

Almost half of 16- to 34-year-olds check their work emails in bed, according to research from the Future Foundation.

Is there an algorithm for creativity?

29 Apr 2013 | by Nicola Kemp

Algorithms that mine our data are said to know more about us than we know ourselves. Nicola Kemp asks what the implications of this might be for brands

Reputation Survey: Google trusted despite industry dominance

19 Apr 2013 | by Alec Mattinson

Google may be embroiled in an EU investigation into alleged anti-competitiveness, however one in four members of the public continues to rate it as the most trusted tech brand.

Remote control

11 Apr 2013

Smart wearable technologies have the potential to change the way we look at the world, but will they have a positive effect on consumers' lives or simply increase alienation, Dhrubo Paul asks.

Smartphones now dominate teens' internet usage, says report

04 Apr 2013 | by Nicola Kemp

One in four teenagers are "cell-mostly" internet users, who say they mostly go online using their phone, challenging marketers' assumption that the mobile is consumers' "second screen".

New mothers dramatically increase digital media usage

03 Apr 2013 | by Nicola Kemp

Women's use of digital devices increase dramatically when they become a new mothers, according to a report by BabyCentre.

Google brand 'almost solely' drives bump in LG's mobile market share

02 Apr 2013 | by Matthew Chapman

Google's powerful brand has helped LG regain a foothold in the UK mobile market on the back of sales of the Google-branded Nexus 4 phone, according to Kantar.

What marketers can learn from Hollywood

01 Apr 2013 | by Nick Meaney

The art of quantitative prediction is reshaping business, government and even Hollywood. Data-based decision-making is on the rise all around us.

Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.

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