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ASA slips into the red reflecting weak ad market

12 May 2011 | by Ed Owen

The Advertising Standards Authority (ASA) made a loss for the year, with incomes declining on the back of falling ad revenues throughout 2010.

US Market Entry: co-branding strategies are a matter of teamwork for UK companies

27 Jan 2005 | by Bob McCarthy

UK companies looking to enter the US market do not have to go it alone. Bob McCarthy takes a light-hearted look at the benefits of co-branding.

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