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CANNES 2013: Jane McGonigal on the super powers of gamers

18 Jun 2013 | by Arif Durrani

Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.

Mums overlook caffeine for an early morning Facebook fix

12 Jun 2013 | by Nicola Kemp

The very first thing that half of all mums do when they wake up in the morning is check Facebook, according to new research.

Digital marketing is 'invasive and annoying' claims study

12 Jun 2013 | by Magda Ibrahim

Around half of consumers find digital ads invasive, distracting and annoying although they were more popular in the UK than in France and Germany, according to results of a study unveiled by Adobe today..

Digital marketing is 'invasive and annoying', study claims

12 Jun 2013 | by Magda Ibrahim

Around half of consumers find digital ads invasive, distracting and annoying, although they are more popular in the UK than in France and Germany, according to results of a study unveiled by Adobe today.

Twitter launches global partnership with WPP

06 Jun 2013 | by Magda Ibrahim

Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media and analytics platforms, and will include the launch of data products.

Twitter launches global partnership with WPP

06 Jun 2013 | by Magda Ibrahim

Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media and analytics platforms, and will include the launch of data products.

Big data issues? Try coping with the Large Hadron Collider

06 Jun 2013 | by Rachel Barnes

There's big data and then there's really big data. How can brands learn from the challenges faced by the data handlers at Cern, asks Rachel Barnes.

Havas Media acquires data specialists MFG Labs

05 Jun 2013 | by Arif Durrani

Havas Media Group has acquired "big data" specialists MFG Labs for an undisclosed sum, to further boost core analytics across group agencies.

How do we ensure big data becomes powerful data?

30 May 2013 | by Jane Frost

The digital age has given organisations access to more data and information than ever before; as the number of online channels continues to increase, so too does the amount of data available, writes Jane Frost CBE, chief executive of the Market Research Society.

Facebook usage down as marketing concerns grow, claims YouGov

23 May 2013 | by Matthew Chapman

Facebook use is down nine percentage points year on year among UK internet users as people become fed up with marketing on social media sites, claims a YouGov survey.

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