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Admissions and average spend per head have increased despite the recession
WPP media buying operation GroupM has reduced its forecast for growth in UK adspend for this year from 1.5% to 0.7%, after projecting larger declines for newspapers.
ZenithOptimedia has upgraded its UK advertising forecasts for 2011 after a stronger than expected fourth quarter for the media, fuelled by late internet and radio spend.
Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.
Media mogul Rupert Murdoch last night told analysts the hacking scandal engulfing his empire has had no "material impact" on News Corporation's performance outside the closure of the News of the World.
Young men in the UK predominantly get their news online rather than from print or television, a new study has revealed.
GroupM has revised down its forecast for UK adspend growth in 2011, from 3.6% to 1.5%, with particular repercussions for print, after a gloomy start to the year.
Total box office admissions in Brazil, Russia, India and China for the period 2005 to 2014.
The Advertising Standards Authority (ASA) made a loss for the year, with incomes declining on the back of falling ad revenues throughout 2010.
Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT.
