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Adidas and EDF join top sponsors in waiving Olympic sponsor tax break

27 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Adidas and EDF have joined the group of Olympic sponsors targeted by lobbying group 38 Degrees, including Coke, McDonalds and Visa, in waiving the tax breaks handed to them during the Olympics.

Luke Blair: Time to cut the jargon

22 Mar 2012 | by Luke Blair

It is often said that the public sector talks a different language and I must say over the past few weeks I've heard earfuls of evidence to prove it.

Unilever launches global charity foundation

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP) to launch The Unilever Foundation and ramp up its CSR credentials.

Public Sector: Beko fridge-freezers

19 Jan 2012 | by John Owens

Last summer, there was a major fire in a London tower block in Bermondsey. At the time, it was widely reported to have been caused by a lightning strike, but the London Fire Brigade (LFB) discovered it was actually caused by a faulty Beko fridge-freezer. The LFB launched a campaign to tell the public...

Moody Britain 2010: What can brands learn from the spending review?

03 Nov 2010 | by Pulse @ McCann London

The challenges facing the current and previous governments show that a focus on the 'now' should not be allowed to obscure long-term planning.

Radio: Using beyond the spot to mobilise listeners and drive behavioural change

16 Sep 2010 | by Radio Advertising Bureau

CASE STUDY - In January 2009 the Department of Health launched Change4Life with the aim of reducing obesity.

Commission rules CRR should remain

12 May 2010 | by Maisie McCabe

LONDON - The rules which govern how ITV sells its airtime, Contract Rights Renewal, are still needed to prevent the broadcaster from exploiting its position, according to a Competition Commission ruling today (12 May).

Is Boris right to cut adspend to fund more police?

15 May 2008 | by Vox pop

Boris Johnson, the new Mayor of London, has decided to slash advertising budgets for the Greater London Authority, including the Metropolitan Police and Transport for London, to pay for more police on the capital's streets but do the public think this is the right move? Here is a short video on what...

Forrester Research report explains blogging benefits for marketers

02 Dec 2007 | by Alex Donohue

Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.

Public Service Broadcasting - is C4's plea for funding heard by the public?

27 Jun 2007 | by Vox pop

Channel 4 is planning to involve government, viewers and advertisers in a review of its public service remit later this year. The first stage will be internal and led by Andy Duncan, the broadcaster's chief executive. He said the review would question whether Channel 4's current remit adequately reflects...

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