12 April 2013: MediaCom has shot up to the top of the table after landing Coca-Cola duties.
Digital ad spend surpassed £5bn in the UK for the first time in 2012, after an overall 12.5% year-on-year increase was fuelled by mobile adspend more than doubling to £526m.
Campaign has now published its 2013 School Reports online with extra detail on how agencies rated their own performance.
One in four teenagers are "cell-mostly" internet users, who say they mostly go online using their phone, challenging marketers' assumption that the mobile is consumers' "second screen".
Google Play, Vevo and Microsoft Xbox helped to boost revenues from online music services by more than 32% in 2012, eclipsing royalties from the radio industry for the first time.
Women's use of digital devices increase dramatically when they become a new mothers, according to a report by BabyCentre.
BlackBerry has surprised many analysts by posting a profit for the first three months of the year, and expects new smartphone launches, backed by its biggest marketing activity to-date, to claw back market share in 2013.
Google's powerful brand has helped LG regain a foothold in the UK mobile market on the back of sales of the Google-branded Nexus 4 phone, according to Kantar.
Attention young marketers. Here is a proposal to put in front of your chief marketing officer, aka the boss. You want a budget, a big one, to undertake some new consumer research. When asked what you wish to learn, your answer is simple: "I don't know."
Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".
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