A greater number of clients revised up their budgets for PR during the last quarter than other disciplines such as advertising and direct marketing.
Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.
You ve probably seen the M ller-Lyer illusion. There are two vertical lines next to each other. Each has lines making an arrowhead at the top and bottom. The arrowheads on the left-hand line point inwards; the ones on the right-hand line point outwards. And here s the illusion: the centre lines appear...
Smart wearable technologies have the potential to change the way we look at the world, but will they have a positive effect on consumers' lives or simply increase alienation, Dhrubo Paul asks.
Agency executives have attributed the 12.5 per cent rise in digital advertising in 2012 to the growth of smartphone use and video platforms, but have called for brands to increase their spend on mobile further to keep up with usage.
12 April 2013: Albion and Krow join the creative league after capturing Zoopla and Hobbycraft respectively.
12 April 2013: MediaCom has shot up to the top of the table after landing Coca-Cola duties.
Digital ad spend surpassed £5bn in the UK for the first time in 2012, after an overall 12.5% year-on-year increase was fuelled by mobile adspend more than doubling to £526m.
Campaign has now published its 2013 School Reports online with extra detail on how agencies rated their own performance.
One in four teenagers are "cell-mostly" internet users, who say they mostly go online using their phone, challenging marketers' assumption that the mobile is consumers' "second screen".
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