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Marketing's Trends plus conference is three weeks away

14 Nov 2012 | by Staff

Speakers from PepsiCo, eBay UK, Stuff, The Evening Standard, The Future Laboratory and more will offer delegates to Marketing's upcoming Trends plus conference insight into the next major consumer and marketing changes and challenges.

The Social Monitor: Brands look for love in tough times

15 Feb 2012

Social media makes it easier for brands to capitalise on one-off events like Valentine's Day.

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

24 Jan 2012 | by Tash Whitmey, EHS 4D

This year companies will need a clear plan to unleash the potential latent in their data - to ensure that it both inspires engaging creative work and enables real-time conversations with customers.

Platinum Foxes - the irresistible rise of global agelessness

22 Aug 2011 | by Dominic Harrison, Head of Global Trends

With every year that passes, old age becomes less of a victimhood and more of an opportunity. This has the potential to radicalise brand-consumer relations in the most aged consumer societies and invites us to seriously review traditional conceptions of how to engage older consumers.

Luxury BRIC by BRIC: the most unstoppable market in the world?

22 Aug 2011 | by James Murphy

Some worry that the success of luxury brands in emerging markets is unsustainable. Talking to local consumers suggests that the good times still have a long way to roll.

Cashless Payments

02 Sep 2010 | by Vivienne Gillan

The Future Foundation has been closely tracking the growing phenomenon of cashless payments. Here we showcase some of the most salient highlights of our research to explore how close we are to becoming a cashless society and what this will mean for brands.

Trend Summary: New forms of currency

02 Sep 2010 | by Vivienne Gillan

The concept of 'money' has become seriously more diverse in recent times. Here we highlight the major developments in alternative financial currencies, including local currencies, non-monetary exchange schemes, electronic money and mobile payment solutions.

Revolution of the real world shopping experience

02 Sep 2010 | by Vivienne Gillan

Stimulated by dramatic innovations in the world of m-commerce, the physical retail space is currently undergoing a dramatic revolution as experiential treats, and new forms of entertainment, social connections and convenience are injected into it. Already, over 50% of women agree that "for me, shopping...

The Rise of Localism

19 Jul 2010 | by Future Foundation

Localism has become a primary consumer virtue these days, guiding many consumer attitudes, purchasing decisions, online innovations and public policy developments. In this trend summary, The Future Foundation explores the new dimensions of Localism and maps out key commercial implications for business...

Techno-innovation and Localism

19 Jul 2010 | by Future Foundation

With mobile apps like Foursquare and Vouchercloud providing incentives for us to spontaneously visit shops, restaurants and bars in our local vicinity, we explore how the Digital Revolution is seriously energising the appetite for local offers across a range of commercial sectors.

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